One of the conversations I got into recently with a coaching client was about creating better first impressions and being memorable. We were reviewing people who made solid first impressions on us, and one of the points we discussed was business cards.

First impressions are lasting impressions! Business cards contribute to a memorable impression. As a consummate hand-written snail-mail note writer, I believe in creative, well-designed business cards on playing-card stock. (Many times, I include a business card in my notes) The feel of high-quality cardstock leaves an unconscious positive impression.

Some may say business cards are old-school, and digital business cards (or virtual business cards) are the way to go. After all, they are convenient, shareable, eco-friendly, and offer data tracking. On the other hand, printed business cards make a stronger personal connection, show class and professionalism, work even without power or internet, and help those who are not tech-savvy. One suggestion is to add a QR code to your business card for those who prefer a fully digital experience.

Business cards are mini, personal billboards that introduce your brand. The subtle message relayed through a business card supports your promise, your value, your unique difference, a reason to believe, and an overt benefit to knowing you. Your business card may reveal a tipping point that sticks with the person you connect with.

As the old American Express tagline says, “Don’t leave home without it!” When I was a sales manager, I reminded my sales staff to “be an easy date” by ALWAYS carrying business cards! You never know when an opportunity may arise to share your personal contact info, including cell phone, email, website, and a “hook” that creates curiosity in the mind of your business card receiver, “I’d like to know more about this person!”

What’s in your wallet? May I have your business card?